Category: Tips & Tricks

  • Makifaa Licenses: Usage Types and Licensing Options

    Makifaa Licenses: Usage Types and Licensing Options

    Summary – Makifaa offers two image usage categories and three license types to accommodate all project needs:

    • Editorial Use – Use of images to illustrate informative content (news, blogs, reportage) with no direct commercial intent.
    • Commercial Use – Use of images to promote a product, service, or brand (advertising, marketing campaigns, printed marketing materials).
    • Standard License – Basic license for everyday use (websites, social media, internal documents) with moderate distribution limits.
    • Plus License – Extended license for advanced commercial uses (advertising campaigns, large-format displays, merchandise), with no cap on distribution or audience size.
    • Custom License – Tailor-made license for very large-scale projects (budget > $500,000 or special requirements), negotiated directly with the Makifaa team.

    Image Usage Types on Makifaa

    Editorial Use

    Editorial use refers to using images for informative or illustrative purposes in a non-commercial context. For instance, a photo used in a newspaper article, a blog post, or a news report is considered editorial use. These images support factual content or storytelling in media and are not used to sell or advertise a product (Ask Shutterstock: Editorial vs. Commercial Images). An editorial image can contain logos, trademarks, or recognizable people without releases, because it’s used to inform or educate, not to endorse a product (The Difference Between Commercial and Editorial Use). Important: Images marked “Editorial Use Only” on Makifaa (or any stock platform) cannot be used in commercials or ads – they are strictly for newsworthy or illustrative content in editorial contexts.

    Commercial Use

    Commercial use means using an image in any context that promotes, markets, or sells something. This covers advertisements (billboards, posters, online ads), visuals for marketing campaigns (social media posts for a brand, banner ads), product packaging, corporate brochures, and so on. Unlike editorial, commercial use requires that the image and all depicted elements (people, logos, property) are cleared for promotional use. In simpler terms, if you are incorporating a Makifaa image to endorse or sell a product/service – for example, in an advertisement, a company website, or a flyer for a business – that’s commercial use. You should ensure the image is appropriate for commercial usage (not restricted to editorial-only) and choose the proper license (Standard or Plus depending on the scale of your campaign). Commercial use of an image typically generates revenue or brand exposure, so it often requires a license with broader rights than purely editorial usage.

    Makifaa’s Licensing Options

    Makifaa provides three levels of licensing for its visual content: the Standard License, the Plus License, and the Custom License. All three are royalty-free licenses, meaning you pay once and can use the image indefinitely, worldwide, but they differ in the scope of usage rights they grant. Below we explain each license type in detail and what it allows you to do.

    Standard License

    The Standard License is the default license included with Makifaa image downloads. It covers typical usages for individuals and small organizations. Under a Standard License, you are allowed to use the image in a broad range of common applications: on websites, in social media posts, in blog articles, in internal presentations or documents, and in print materials with limited distribution. For example, you can illustrate a blog post, use the image in a small business website or include it in a flyer or magazine with a relatively low print run. The Standard License generally permits up to around 500,000 copies/impressions of the image in print (General conditions of use – Makifaa | Makifaa). It’s well-suited for personal projects, editorial content, bloggers, and small business marketing. However, there are restrictions: you cannot use Standard-licensed images on items for resale or distribution (e.g. on merchandise like t-shirts or mugs), and you cannot use them in large-scale advertising campaigns or unlimited mass distribution. In summary, if your usage is modest in scope and mainly digital or limited-print, the Standard License will suffice.

    Plus License

    The Plus License is an upgraded license intended for broader commercial and marketing use. It includes all the rights of the Standard License without the limitations. With a Plus License, you are allowed to do everything a Standard License covers, and more. This means you can run large-scale advertising campaigns with the image, use it in out-of-home advertisements like billboards and transit ads, and print an unlimited number of copies (no 500k cap) (General conditions of use – Makifaa | Makifaa). You can also use the image on products for sale or promotional distribution (such as merchandise, product packaging, or any item where the image is a part of the product) (General conditions of use – Makifaa | Makifaa) – something not permitted under Standard License. There are effectively no audience or print quantity limits with Plus: whether your advertisement is seen by millions on social media or you print a million brochures, a Plus License has you covered. This license is ideal for companies, marketers or agencies planning high-exposure campaigns, extensive print distributions, or product integrations using the image. Because it grants broader rights, the Plus License comes at a higher cost than Standard. In short, choose the Plus License if your project is a significant commercial endeavor (major advertising, high-volume prints, etc.) that goes beyond the Standard License’s scope.

    Custom License

    The Custom License is a tailored agreement for cases where neither the Standard nor Plus licenses meet your needs. This option is designed for very large-scale or specialized projects. For example, if you are planning a massive international advertising campaign with a budget exceeding $500,000, producing a feature film or TV series that requires specific image rights, or you need exclusive rights to an image, you would seek a Custom License. In such scenarios, you must contact Makifaa’s sales team to discuss your project requirements. They will negotiate a custom licensing contract granting any additional rights you require (for instance, exclusive use, all-rights buyout, usage beyond the normal terms, etc.). The terms (and pricing) of a Custom License are flexible and case-specific, determined by what the project demands. Essentially, a Custom License ensures you have all necessary rights secured for extraordinary use cases, via a direct agreement with Makifaa. If your usage goes beyond the Plus License or falls outside standard conditions, it’s time to talk about a Custom License.

    Comparison Table of Makifaa Licenses

    The following table summarizes key differences between the Standard, Plus, and Custom licenses to help you choose the right option:

    Criteria Standard License Plus License Custom License
    Typical Uses Basic editorial or small-scale commercial use: websites, blogs, social media, internal use, small print runs. Expanded commercial use: large advertising campaigns, high-volume print materials, billboards, product packaging/merchandise. Exceptional cases: very large or unique projects (global campaign, film production, exclusive usage).
    Allowed Mediums Digital (web, social media, email), print up to a limited quantity (e.g. magazines, flyers up to ~500k copies). All media including large-format print, broadcast (TV/cinema), and items for resale or distribution (merchandise). All media without exception, as defined by the negotiated contract.
    Distribution Limits Limited – e.g. approximately 500,000 total print copies or impressions max; restricted audience for videos (no broad TV/cinema distribution under Standard) ([General conditions of use – Makifaa
    Included by Default Comes with standard Makifaa image downloads (included in basic pricing plans). Must be purchased as an upgrade (or via premium plans); higher fee than Standard. Requires a specific agreement with Makifaa (contact sales team to arrange).
    Ideal for / Budget Ideal for individuals, bloggers, small businesses, or local projects (modest budget, limited reach). Ideal for businesses, agencies, or national campaigns (significant marketing budget, broad reach). Recommended for enterprises or productions with very large budgets (>$500k) or special licensing needs.

    Note: Regardless of license type, all Makifaa licenses are non-exclusive (other clients may license the same image) unless otherwise agreed in a custom contract. And all usage must comply with Makifaa’s general terms (no unlawful or defamatory use, etc.). When in doubt about which license to choose, it’s best to contact Makifaa support – it’s safer to clarify and obtain the proper license up front than to risk an improper usage. With this guide, professionals and the general public can confidently determine whether a Makifaa image requires a Standard, Plus, or Custom License, based on whether the use is editorial or commercial and on the scale of their project.

  • Image preparation guide for Makifaa

    Image preparation guide for Makifaa

    The Makifaa platform subjects every image to a rigorous moderation. To optimize your chances of acceptance, it is crucial to prepare your visuals by adhering to quality, legality, and content criteria. Follow this detailed guide to present impeccable images that meet Makifaa’s expectations.

    Image Quality and Resolution

    The technical quality of your photos must be impeccable. High-quality images are far more likely to be accepted and sold.

    Here are the key points to monitor:

    • Sharpness and Rendering: Ensure that your images are sharp, properly focused, without accidental blur or excessive grain. Avoid motion blur by using a tripod or good stabilization if necessary. A well-exposed photo, with natural colors and without digital noise, will be better appreciated. Also avoid extreme adjustments (over-boosting contrast or saturation) that could give an artificial appearance.
    • Accepted Formats: Makifaa accepts all common image formats (JPEG, PNG, TIFF, etc.). Prefer the high-quality JPEG format for photographs, as it offers a good balance between quality and file size. The PNG format can be suitable for illustrations or images with transparency. Make sure that the color profile is standard (preferably sRGB) for consistent rendering among buyers.
    • Recommended Resolution: Use your device’s maximum resolution to provide a detailed image. It is advisable to aim for at least several megapixels. For example, a 6 Mpx sensor will produce a photo of about 3000 × 2000 pixels, which corresponds to ~17 MB uncompressed (in 8-bit TIFF) – roughly 3 to 5 MB in high-quality JPEG. The higher the resolution, the better: your images can be used both for large format prints and on Retina screens. Do not artificially enlarge a small image (no disproportionate re-sampling via software), as this degrades sharpness. Prefer to crop moderately and retain as many pixels as possible.

    In summary, opt for the best possible quality right from the shot. Sharp, well-exposed, and high-resolution photos will make a great impression during moderation and with final customers.

    Rights and Permissions

    Before submitting an image, ensure that you are in compliance with rights. Some photos require explicit permissions, while others can be sold freely. Here is how to distinguish between them:

    Images Requiring Permission

    In general, anything involving people or private property requires a prior written authorization for commercial use.

    Examples of images subject to permission:

    • Recognizable People: A portrait or any photo in which a person can be clearly identified (visible face, distinctive tattoo, unique silhouette) requires model permission. This is done through a release form (often called a model release) signed by the photographed person. Without this authorization, Makifaa will refuse the photo in order to protect the subject’s privacy.
    • Private Locations: Images taken in private properties (home, fenced garden, interior of a building not open to the public) require the owner’s consent. This takes the form of a property authorization signed by the owner or manager of the location. For example, a photo session in a boutique hotel requires the establishment’s written approval for sale on Makifaa.
    • Protected Works of Art: If your photo includes a protected work of art (painting in a museum, contemporary sculpture, recent graffiti, protected modern architecture), you must obtain the agreement of the artist or copyright holder. Selling a photo containing a work without written permission would infringe copyright. As a precaution, avoid including recognizable artistic creations unless you have written permission.
    • Private or Restricted Events: Concerts, shows, fashion shows, sporting events, weddings, etc., may have distribution restrictions. For example, most concerts prohibit the sale of photos without proper accreditation. If you photograph an event subject to entry conditions, make sure to check the rules. You will need the organizer’s agreement (in writing) to commercially exploit these images.

    💡 Note: Avoid including in your photos any brands, logos, or registered products that are recognizable (car brands, logos on clothing, protected fictional characters…). These elements fall under intellectual property and cannot be sold freely. If a logo or brand appears prominently in the image, the photo will be rejected in the absence of permission from the brand holder (permission that is often difficult to obtain). It is better to frame or retouch the image to remove any identifiable logo before submission.

    Images Free of Permission Requirements

    Fortunately, many images do not involve any third-party rights and can be sold freely. Here are examples of content that does not require any special authorization:

    • Natural Landscapes: Nature photos (mountains, forests, beaches, sunsets, etc.) taken in public places. As long as no person is identifiable and no private property is clearly visible in detail, these images are safe. Landscapes without copyrighted elements (such as a modern sculpture in the middle of a park) can be sold without formalities.
    • Still Life: Arrangements of everyday objects taken in a studio or at home (food, flowers, books, tableware, etc.), provided that the objects themselves are not protected. For example, photographing an arrangement of fruits or generic utensils is risk-free, but a still life centered on a branded product (a well-known soda bottle, an identifiable electronic gadget) would pose a problem.
    • Everyday Objects without Visible Branding: Scenes illustrating everyday life with neutral objects. For example, a bicycle without an apparent logo, a notebook and pencil without branding, a generic phone (without the Apple or Samsung logo) are freely usable. Make sure to mask or remove any logo on objects before shooting (by clever framing or a piece of tape) in order to obtain an image that is “free of rights”.
    • Abstract Patterns or Textures: Artistic blurry photographs, plays of light, material textures, very close-ups where nothing is recognizable in terms of ownership. These purely aesthetic visuals involve neither people, property, nor a specific brand. They can therefore be submitted without fear of infringing on copyright or image rights.

    In summary, opt for 100% free subjects whenever possible. If no person, location, or object can claim a right over your photo, it is ready to be sold without any constraint other than your own intellectual property (which you assign via the Makifaa license).

    Obtaining and Proving Permissions

    If your photo project involves a human model, a private location, or a protected element, anticipate and obtain the permissions in writing before submitting the image. Here are a few practical tips:

    • Standard Forms: Use recognized authorization forms. For a model, have them sign a model release form (including the person’s name, date, and authorized uses – in this case, sale on a stock photo site). For a private property, use a property authorization form signed by the owner. There are models available in French and English used by major agencies, which are generally accepted by Makifaa.
    • Information to Include: Ensure that the authorization contains all necessary information: the identity of the model/owner, a description of the photo or project, your own contact details, and a clause mentioning worldwide commercial use with no time limitation (this is generally implicit, but it is better to specify it). If the model is a minor, the form must be signed by a parent or legal guardian and accompanied by an identity document of the signer.
    • Proof to Provide: Keep these authorizations safe (scans or photos of the signed documents). Makifaa may ask you to prove that you hold the necessary rights, especially if an image raises a legal question. Ideally, attach the authorization form when submitting the photo if the platform allows it, or be ready to send it upon request by the moderation team. Mention in the image description that “Written authorizations are available on request” if applicable, as this can speed up validation.
    • Works and Events: For works of art and events, contacting the rights holders in advance is essential. For example, if you wish to sell photos of a recent urban mural, contact the artist (via social media or their website) to obtain their written agreement. If they respond favorably, keep the authorization email. Similarly, for a concert, ask the organizer or press officer for a written accreditation authorizing the sale of the shots (which is rare, but possible for some events). Without a response or agreement, it is safer not to offer these images.

    In summary, only submit images for which you hold all the required rights. Like other stock photo agencies, Makifaa insists on respecting image and copyright rights: a photo including people or works without permission will be automatically rejected during moderation. It is better to lose one shot than risk a legal issue.

    Image Processing (Retouching and Modifications)

    An appropriate post-processing can greatly improve an image, but it is important to remain moderate so as not to compromise authenticity. Makifaa authorizes photographic retouching as long as it serves overall quality without falsifying the reality of the scene.

    Here are some recommendations for retouching:

    • Accepted Adjustments: You can, without any problem, correct the technical flaws of your photo. Adjust the brightness, contrast, and white balance to obtain a natural and balanced rendering. A slight increase in saturation or sharpening is acceptable if the result remains realistic. The goal is to approach the quality of a raw professional image (JPEG from a good camera) or a faithful print, without visible over-processing.
    • Image Cleaning: It is advisable to remove minor distracting elements. For example, in landscape shots, erase small debris or sensor dust that could distract the viewer. In portrait photography, you can soften a fleeting blemish or a dust spot on the sensor, but avoid excessively retouching the appearance (do not transform the model’s face or body). The retouch should remain discreet: if it is not noticeable, it is well done.
    • Moderate Cropping: Feel free to crop to improve the composition or remove an unsightly border (e.g., an object partially cut off at the edge). However, keep in mind the final resolution: do not crop too tightly to the point of falling below the recommended resolution. Find the right balance between composition and image size.
    • Undesirable Elements: If a detail disturbs the overall reading (a pole extending from a head, a small unwanted object), you can remove it digitally with a clone or local correction tool, provided that it is not noticeable. For example, erasing a distant vehicle in a landscape is acceptable, but removing an entire building or a person in the foreground could leave visible traces or raise questions about authenticity.

    What to Avoid: Any heavy retouching that distorts the original scene. For example, do not change the color of the sky from blue to green, do not add an element that was not present (no composite montage without declaring it), do not artificially blur the background excessively, etc. Overly strong artistic filters (such as very marked Instagram filters) are discouraged, as they might be seen as too creative or limiting for a buyer. Similarly, do not add any text or graphic element to the photo (other than for your personal tests) before submission – no borders or stylistic effects either.

    In short, the retouch should enhance the photo while remaining invisible. Ask yourself: does my image look natural? If the answer is yes and the quality is better than the original raw version, your retouch is on the right track. If it is obvious that the image has been manipulated, lighten the treatment. An authentic and clean photo will always be preferred during moderation.

    File Size and Compression

    Makifaa requires that each image file weighs at least 3 MB. This criterion aims to ensure a good exploitation quality of the image by the customers (for printing, cropping, etc.). Here is how to manage the file size and compression of your files:

    • Why a minimum of 3 MB? A file size of at least 3 megabytes generally means that the image has a good resolution and a minimally destructive compression. Conversely, a file of 500 KB, for example, would indicate either a very low resolution or a very high JPEG compression – in both cases, the visual quality would suffer. By setting a floor of ~3 MB, Makifaa ensures that contributors provide sufficiently detailed images. For example, a ~6 Mpx photo (~3000×2000 px) saved in high-quality JPEG will weigh around 3-5 MB. Below 3 MB, it is likely that the resolution or recording quality is insufficient for professional use (A4 printing, etc.). Therefore, 3 MB is the minimum, but feel free to submit larger files if quality requires it (10 MB or more). There is no maximum size announced, as long as the upload is technically possible.
    • Use Adequate Compression: When exporting your image, favor a high-quality JPEG format (level 10-12 or 90-100% depending on the software). Avoid excessive compression that introduces artifacts (blockiness, blur, color bands). The TIFF format without compression or PNG can be used if you want zero loss, but these files will be much larger – and end customers do not necessarily need a TIFF, a good JPEG is usually sufficient. The important point is that the resulting JPEG file exceeds 3 MB.
    • Tips if Your File Is Too Light: If after export your image weighs less than 3 MB, two cases are possible: too low resolution or too high compression. Check the resolution first: below ~2000 px on the longest side is likely insufficient – you should start from the original photo and crop less, or use a device offering more pixels. If the resolution is correct, then compression is the issue: re-export by increasing the JPEG quality level (for example, from 80% to 100%). Do not artificially add “weight” by doubling the pixels or inserting noise, as this will not fool moderation (which judges by appearance, not by indicated weight). The perceived quality must match the file size.
    • Optimization Without Visible Loss: Conversely, if your JPEG file weighs, for example, 15 MB (which can happen with a 24+ Mpx sensor and few uniform areas), you can consider a light compression to reduce size without visible loss. A JPEG at 90% quality instead of 100% might reduce the file from 15 MB to, for example, 8 MB while maintaining an identical appearance to the naked eye – which remains well above the minimum required. You can also use lossless optimization tools (or lossless) that remove unnecessary metadata and optimize the encoding without altering the pixels, thereby gaining a few percentage points in file size. The goal is not to go below 3 MB, but to avoid providing unnecessarily large files that prolong upload times.
    • Original Format and Dimensions: Preferably, do not downsize your images just to save file size. Leave the native largest size. For example, if your photo is 6000×4000 px originally, do not reduce it to 3000 px just to reach 3 MB – send it in full resolution (it might be 10 MB in JPEG, which is perfectly fine). Buyers appreciate having the flexibility (for cropping or zooming) and you better showcase your work this way.

    In summary, adhere to the minimum threshold of 3 MB and, if necessary, adjust the export quality to achieve it. A properly sized file is a sign of an image rich in visual information. Combine that with good retouching and high resolution, and your photo will have every chance to pass the moderation barrier.

    Signature and Watermark

    It is strictly forbidden to add a signature, a watermark, or any text to your images intended for sale. If you submit a photo with your name or logo on it, it will be automatically rejected by moderation. In fact, the end buyer wants an image free of any inscription so that it can be used freely – a marked photo has no commercial value for them.

    Even if you wish to protect your works, know that Makifaa (like other stock photo agencies) already applies its own protection measures. For example, during preview on the site, a discreet Makifaa watermark may be superimposed on the image to discourage theft, then it disappears once the image is purchased. Do not do this yourself: any personal mark (name, copyright, logo) on the original visual is disqualifying. Your credit as a photographer is ensured by the information associated with the image (metadata, contributor profile); it does not need to be visible on the photo.

    In practice, always export a clean version of your files. Also check that no border element or automatic text has been added (some applications add a frame or mention – remove them). The file must be identical to what the buyer will receive: only the photo itself. If you have signed versions for your social networks, do not confuse them with those intended for Makifaa. On the platform, only images without signature or timestamp will pass the control.

    Accepted and Forbidden Content

    Makifaa has an editorial policy that excludes certain sensitive or inappropriate content. To avoid immediate rejection, do not submit images containing the following elements:

    • Pornographic nudity or explicit sexual acts: any crude, pornographic, obscene sexual representation or one involving minors is strictly forbidden. Even an artistic image will be rejected if it shows a real or simulated sexual act.
    • Extreme violence or gore: visuals showing scenes of unbearable violence, abundant blood, mutilations, or glorifying violence are banned. Makifaa does not want shocking or traumatic images on its platform.
    • Incitement to hate or illegal activities: any content that promotes racial, ethnic, or religious hate, or that shows criminal activities (hard drug use, ongoing crimes, Nazi symbols, etc.) will be rejected. These themes not only violate Makifaa’s rules but may also break the law.
    • Defamatory or polemic content: avoid images that could harm the reputation of a person or group, or extremely polemic subjects without context (for example, a staged violent scene without a clear message). Stay within an ethical and legal framework.

    Conversely, Makifaa tolerates sensual or artistic content within reasonable limits. For example, an artistic nude where the model poses elegantly, without explicit sexual connotation, may be acceptable (with the model’s permission, of course). Similarly, soft seduction themes (non-vulgar lingerie, non-explicit scenes of affection) can pass moderation as long as they remain tasteful. Major stock agencies distinguish between artistic nudity and pornography: for example, Shutterstock accepts a certain level of nudity or erotic sensuality “light” as long as it is not too explicit or degrading. Makifaa adopts a similar approach by authorizing non-sexual nudity and sensual moods if they are aesthetic and not offensive. It goes without saying that in these cases, the model must be an adult and have given written consent.

    To summarize, be selective with your subjects. A piece of content can be very aesthetic, but if it falls into a forbidden category, it will be rejected. Favor positive, creative, cultural, and inspiring images – exactly what Makifaa seeks by emphasizing African innovation and authenticity. In case of doubt about a borderline image (for example, artistic eroticism), you can contact Makifaa for clarification before wasting time submitting it. It is better to prevent than to cure when it comes to sensitive content.

    Advantages of Exclusivity

    Makifaa offers contributors the possibility to sell both images that are already available elsewhere and images that are exclusive to the platform. However, opting for exclusivity can maximize your earnings and your success on the site. Here’s why exclusivity is interesting:

    • Less Competition: An exclusive image means that only Makifaa offers it. Customers will not find it on other stock photo agencies or free sites. This increases the likelihood that they will purchase from Makifaa if they specifically want that visual. For you, it is the assurance that your sales will not be cannibalized by other sources.
    • Platform Recognition: Makifaa highlights the rarity and authenticity of African visuals. By submitting content that is not seen anywhere else, you fully participate in this approach. Your exclusive images are more likely to be chosen for highlights (for example, in a thematic selection or on the homepage) because they reinforce the unique identity of the Makifaa catalog.
    • Better Compensation: Many stock photo agencies offer a higher commission percentage for exclusive content. Makifaa, in particular, boasts one of the highest royalty rates in the market – *up to 60% of the sale price returned to the creator (How to become a creator on Makifaa ? | Makifaa)*. By prioritizing Makifaa for the sale of some of your photos (rather than dispersing them on multiple sites), you could benefit from this maximum rate. In comparison, non-exclusive sites often pay 20-40%. Exclusivity can almost double your earnings per image sold.
    • Customer Trust: A corporate buyer may be willing to pay more for a visual if they are assured it will not circulate elsewhere. Marking your images as exclusive to Makifaa builds trust: the client obtains a more unique content. This can justify a higher price and foster loyalty among customers seeking original visuals. By being an exclusive contributor for certain images, you essentially become a partner in Makifaa’s quality, which can give you a strong reputation among buyers.

    In practice, you are not obliged to make your entire portfolio exclusive. For example, you can choose to offer only your best photos with a strong African identity exclusively on Makifaa, or those that you have not published elsewhere. These images will have the novelty and exclusivity label that will attract attention. Meanwhile, nothing prevents you from selling other more generic images on several sites. However, keep in mind that the more exclusives you offer, the more Makifaa and you can earn (in both income and brand image).

    Makifaa rewards this approach: its business model, centered on fair compensation for creators, already ensures you up to 60% commission (How to become a creator on Makifaa ? | Makifaa), and this applies to all your content. Imagine the impact if your visuals also stand out for their unique character on the platform. It is a true virtuous circle: exclusivity -> better visibility -> more sales -> better compensation -> incentive to create high-quality, original content.

    Conclusion

    By following this guide, you maximize your chances of having your images accepted on the first try by Makifaa’s moderation. Ensure excellent visual quality, scrupulously respect others’ rights, perfect your files (size, absence of watermark), and pay close attention to the types of allowed content. Prepared in this way, your photos will not only have a higher chance of being approved, but they will also attract more potential buyers on Makifaa.

    All that remains is to grab your camera, capture the visual richness around you, and share your best shots on Makifaa – *happy creating and good selling!*

  • How to Write Effective Image Titles and Descriptions on Makifaa for Optimal Visibility

    How to Write Effective Image Titles and Descriptions on Makifaa for Optimal Visibility

    Makifaa, an African image stock platform, connects creatives with a global audience. To stand out on Makifaa and in search engine results, every image you upload should have a well-crafted title and description. These pieces of metadata not only help Makifaa’s internal search algorithm but also improve your image’s SEO (Search Engine Optimization) so it can be found via Google and other search engines. In fact, nearly 93% of global web traffic comes from search engines (including Google Images) (124 SEO Statistics for 2024), and images appear far more often in mobile search results than on desktop (34 Eye-Opening Google Search Statistics for 2024). This means optimizing your image titles and descriptions is essential for visibility and discoverability. In this guide, we’ll cover best practices, must-have elements, common mistakes, real-world examples, and SEO tips (including recommended word counts) for writing image titles and descriptions on Makifaa, the leading African image stock platform.

    Best Practices for Writing Image Titles and Descriptions

    Crafting an effective title and description for your image is similar to writing a good headline and caption. Here are some best practices to ensure your titles and descriptions are SEO-friendly and appealing to buyers:

    • Be Descriptive and Literal: Use clear, straightforward language that tells exactly what’s in the image. Your title should read like a short news caption – factual and to-the-point (Five tips for titling commercial content that sells – 500px). For example, instead of a vague title like “Beauty”, use “Smiling African woman carrying market basket” if that’s what the photo shows. Think of the who, what, where, and when in the image and include those details (e.g. who is in the photo, what they’re doing, where it’s happening) (Five tips for titling commercial content that sells – 500px). This literal approach ensures your image will show up in relevant searches.
    • Use Relevant Keywords Naturally: Include important keywords that buyers or searchers would use. For Makifaa (an African-focused image stock), this might mean including culturally or geographically relevant terms (like the country, city, or ethnic context if visible). For instance, if your photo is of a Maasai warrior at sunrise, a title like “Maasai Warrior at Sunrise in Kenya” uses specific keywords a buyer might search. Always think like a buyer – ask yourself what words you would type in to find that image (Five tips for titling commercial content that sells – 500px). Incorporate those words in your title and description in a natural, readable way (avoid just stringing keywords together).
    • Keep Titles Short but Informative: An image title on Makifaa should be concise while conveying the essence of the photo. Aim for roughly 5 to 7 words in the title, which is usually enough to describe the image without being cut off or diluted (Five tips for titling commercial content that sells – 500px). Short titles are easier to read at a glance and often become part of the image’s URL, helping SEO (Five tips for titling commercial content that sells – 500px). For example, “Two Ghanaian Men Drumming at Festival” is concise yet descriptive.
    • Provide a Rich Description: The description can be longer than the title and should expand on details. One or two sentences (or ~50-150 words) is a good target for an image description. Use this space to mention additional context not in the title: background details, emotions, or significance. For instance, if the title is “African Market Scene in Lagos”, the description might add: “Colorful open-air market in Lagos, Nigeria, with vendors selling fruits and vegetables. Busy afternoon scene with local shoppers and vibrant produce displays.” This gives search engines and users more information to understand the image. Some stock platforms allow very long descriptions (up to around 150 words), and they encourage using that space wisely to improve search placement (Alamy Measures – Someone help me understand? – MicrostockGroup). While Makifaa’s interface may not require an essay, a detailed paragraph helps your image stand out in search results both on the site and on Google.
    • Include Essential Elements: Make sure certain key elements of the image are mentioned (either in the title, description, or both). These include:
      • Main subject(s): Who or what is in the photo (e.g. “African bride in traditional attire”, “Savanna elephant herd”).
      • Location or context: Especially for African stock images, mention the location if it’s relevant or known (e.g. “Cape Town skyline at night”, “Maasai Mara safari wildlife”).
      • Action or situation: What is happening in the image (e.g. “students studying in library”, “artisan carving wood”).
      • Descriptors: Add distinguishing details or adjectives that accurately portray the scene (e.g. “colorful market stall”, “sunlit village street”).
      • Concept or mood (optional): If the image conveys a clear concept or emotion, you can include one concept keyword for what it represents (e.g. “Teamwork”, “Joyful celebration”) – but do this sparingly and only if it makes sense. For example, a photo of coworkers high-fiving could have “Team Success” as a concept tag in the description. Just ensure you’ve covered the literal details first before any abstract terms (Five tips for titling commercial content that sells – 500px).

    By following these practices, your titles and descriptions will be rich in information and keywords, making it easy for both Makifaa users and search engines to discover your images.

    Elements to Include for Better Discoverability

    To maximize discoverability on an African image stock platform like Makifaa, certain elements should absolutely be included in your title and description. These elements act like signposts for search algorithms and potential buyers:

    • Specific Names and Places: If your image features a specific place, include the location name. For example, say “Nile River in Uganda” instead of just “river”. If it’s a well-known event or location (e.g. Lake Victoria, Maasai Mara, Johannesburg skyline), naming it can draw in searches for that term. Similarly, if a person or culture is clearly identifiable (Maasai tribe, Zulu dancer, etc.), mention it appropriately. Makifaa’s audience often searches for authentic African contexts, so highlighting local details can give your image an edge in search results.
    • Detailed Descriptors (Who, What, Where): As mentioned earlier, cover the basics: who is in the photo (e.g. “three African businesswomen”), what they are doing (“discussing a project over coffee”), and where it’s happening (“modern office in Nairobi”). These details make your metadata highly specific. A buyer searching for “African businesswomen meeting in office” will likely find that image because you included all those elements. Stock photography experts emphasize listing these factual details to improve relevance: describe who’s in the photo, how many, what age or role, what they’re doing, and where (Five tips for titling commercial content that sells – 500px). This level of detail separates your image from generic results.
    • Relevance to African Context: Since Makifaa specializes in African imagery, leverage that in your description. If the image portrays a cultural tradition, an African landscape, or daily life, mention the cultural or regional context. For example, “Traditional wedding ceremony in Ghana with kente cloth attire” includes culturally significant keywords (Ghana, kente cloth) that can attract users seeking African-specific content. Including African languages or terms (sparingly and only if they are well-known or visible in the image) can also help; for instance, using the word “Sukuma” for a traditional dance if the photo is about that, along with an English explanation.
    • Keywords Buyers Would Search: Put yourself in the buyer’s shoes. Think about the intent behind a search. Someone searching Makifaa or Google Images for African stock photos might use terms like “African market crowd,” “Sahara desert sunset,” or “Nigerian family dinner.” Include such search-friendly phrases in your description if they accurately describe your image. You can even include synonyms or related terms to cast a wider net, but ensure they are truly relevant. For example, if your photo is about a technology startup team in Africa, you might mention “startup office,” “African tech team,” and “coworking space” in the description to hit various potential search terms.
    • Technical and Artistic Details (if relevant): These are secondary, but can help niche searches. If it’s relevant to the image’s use, you might note the format or style: e.g. “horizontal shot”, “close-up portrait”, “aerial view”, “monochrome silhouette”. These can catch the eye of someone looking for a particular composition. Also, if the image is conceptually strong (e.g. symbolizing sustainability, freedom, etc.), you could mention that concept in the description to appear in conceptual searches, provided it aligns with what the image literally shows.

    Including these elements will make your image metadata robust. The more relevant information you pack in (without going off-topic), the better the chance your image appears in searches both on Makifaa and on search engines. Remember, the goal is to paint a clear picture with words of what the image contains and why it’s useful (Writing the Best Title and Keywords for Stock Photos – PhotoTag.ai) – that clarity directly translates into discoverability.

    Mistakes to Avoid When Defining Titles and Descriptions

    Just as important as knowing what to do is knowing what not to do. Avoiding these common mistakes will ensure your image titles and descriptions remain professional, effective, and SEO-friendly:

    • Avoid Vague or “Cute” Titles: While it might be tempting to give your image an artistic or poetic title, this can hurt discoverability. For instance, naming a photo “Eternal Hope” doesn’t tell anyone (or any search engine) what’s actually pictured. Stock photo buyers aren’t searching for poetic phrases; they’re using practical keywords. Don’t get so abstract that you “severely limit” your image’s chances of showing up in relevant searches (Five tips for titling commercial content that sells – 500px). Instead of creative wordplay or inside jokes, stick to clear descriptions of the content. Think caption, not poem.
    • Don’t Keyword-Stuff or Spam: Using relevant keywords is good – stuffing every keyword you can think of is not. Title spamming (e.g. “Sunset Sunset Sun Sunset Africa Orange Sky Sunset”) or writing a description that’s just a laundry list of keywords will turn off both human readers and search algorithms. Google and Makifaa’s search alike prefer natural language over a keyword salad. Use important keywords naturally in a sentence (Image SEO: What Really Works in 10 Quick Tips | SEO Best Practices | Momentic). For example, “Sunset over the Sahara Desert in Morocco” is far better than “sunset sun evening dusk desert Morocco Africa”. Overloading on keywords (especially irrelevant ones) can actually cause your image to rank lower because it looks like spam.
    • Don’t Include Filler Phrases: Phrases like “Image of…” or “Picture of…” are unnecessary in titles or descriptions (Image SEO: What Really Works in 10 Quick Tips | SEO Best Practices | Momentic). Anyone searching knows it’s an image, and the platform will display it as such. These words waste valuable space. For example, a bad title would be “A picture of an African village”. The better title is just “African Village in Morning Light” – short and descriptive without filler. Similarly, avoid phrases like “copy space” or “photo by [author]” in the description; those don’t help the buyer find the image (though if an image has copy space for designers, you might include a term like “copy space” only if relevant for buyers to know).
    • Steer Clear of Irrelevant Details: Everything in your title and description should reflect what’s visible or contextually clear in the image. Don’t add unrelated popular keywords hoping to catch traffic – e.g. tagging a generic city skyline with “Africa” if it’s actually in Europe, or mentioning “Nelson Mandela” in a photo that has nothing to do with him. This will mislead users and likely get your content flagged or ranked lower. Keep your metadata accurate and honest. If your image is an illustration or a concept, label it appropriately (don’t call an illustration a photo, etc.). Misrepresentation can harm your credibility and SEO.
    • Avoid One-Word or Very Short Titles: A title that’s too short (like one word or two) usually isn’t sufficient. For example, titling an image simply “Kenya” or “Sunset” is a missed opportunity – it’s too broad and competes with thousands of other images with the same generic term. Always add a bit more detail (what about Kenya? A Kenya wildlife safari? Nairobi cityscape? etc.). A too-short description is also a mistake; one or two words won’t provide enough context for search engines. Even though you should be concise, provide enough information to uniquely identify the image.
    • Don’t Copy Title into Description (or Vice Versa) without Expansion: While it’s fine for the title text to appear in the description, the description should add more. Simply duplicating the title in the description field with no additional info is a wasted chance to improve SEO. Use the description to complement the title – maybe explain the setting or add a second sentence of context. For instance, if the title is “Young Woman Painting in Studio”, a weak description would be “Young woman painting in studio.” A stronger description might be, “Young African woman painting on canvas in a sunlit art studio, focusing on a colorful abstract piece.” This adds value beyond the title.

    By avoiding these pitfalls – vague titles, keyword stuffing, irrelevant terms, and skimpy details – you ensure your image metadata remains clean, relevant, and effective. The goal is to make your title and description work for you, not against you, in getting your content discovered.

    Real-World Examples (Good vs. Bad Titles and Descriptions)

    Let’s look at a few real-world examples to illustrate the difference between poorly written metadata and optimized metadata for images on Makifaa. These examples show how a slight change in wording can significantly improve an image’s visibility and appeal.

    Example 1: African Market Scene

    • Scenario: A photo of a busy outdoor market in Accra, Ghana. Dozens of people are shopping for produce; colorful fruits and vegetables are visible, and vendors in traditional clothing are interacting with customers.
      • Bad Title: “Market” (Too generic and short – doesn’t specify where or what kind of market)
      • Good Title: “Busy Accra Market with Colorful Produce” (Mentions location Accra, indicates the vibrancy of the scene and subject)
      • Bad Description: “An African market.” (Too brief and not distinctive – it could describe hundreds of images)
      • Good Description: “Bustling open-air market in Accra, Ghana, with shoppers and vendors trading fresh fruits and vegetables. Brightly colored produce stalls line the street as people in traditional Ghanaian attire engage in lively commerce.” (Provides context, location, and vivid details. A buyer searching for “Ghana market” or “African fruit market” will find this easily due to the included keywords and description.)

    Example 2: Wildlife in African Savanna

    • Scenario: A photograph of three elephants walking across the savanna in Serengeti National Park, Tanzania, during sunset. The sky is orange and the silhouettes of acacia trees are in the background.
      • Bad Title: “Animals in Africa” (Very vague – which animals? where in Africa? This title is too broad and not useful for specific searches.)
      • Good Title: “Elephants at Sunset in Serengeti, Tanzania” (Specifies the animals elephants, the dramatic setting sunset, and the exact location Serengeti, Tanzania – all highly relevant keywords.)
      • Bad Description: “Elephants in a field with trees and sunset.” (Identifies the basics but is awkward and lacking specifics like location; also misses an opportunity to use richer language.)
      • Good Description: “Three African elephants trek across the Serengeti savanna at sunset in Tanzania. The animals are backlit by an orange sky, with umbrella acacia trees dotting the horizon, exemplifying the classic African wildlife scene.” (This description adds the count of animals, the exact place, and describes the iconic scenery. It uses phrases like “African wildlife scene” and “Serengeti savanna” that will resonate with common search queries for such content.)

    Example 3: Business Team in Lagos Office

    • Scenario: An image of four professionals (diverse African men and women) in a modern Lagos office, collaborating around a laptop. They are smiling and discussing work.
      • Bad Title: “Office Meeting” (Too generic – doesn’t convey location or any unique element, and could be anywhere in the world.)
      • Good Title: “Nigerian Startup Team Meeting in Lagos Office” (Includes who – Nigerian team, what – meeting, where – Lagos office, plus context that it’s a startup team which might interest specific buyers looking for modern African business imagery.)
      • Bad Description: “People having a meeting in an office.” (This is generic and misses out on the chance to highlight African context or the modern startup vibe.)
      • Good Description: “Four Nigerian colleagues brainstorming in a contemporary Lagos tech office. The diverse team gathers around a laptop, smiling and collaborating on a project, illustrating teamwork in an African startup environment.” (Mentions the city Lagos, identifies the group as Nigerian/African, and includes concepts like teamwork, tech startup environment – which are relevant keywords. A client searching for “African business team” or “Lagos office meeting stock photo” would find this description very matching.)

    In each example, the good titles and descriptions include specific details, relevant keywords, and clear context that the bad ones lack. They avoid fluff and focus on what a potential buyer or searcher needs to know at a glance. Notice how the improved versions often mention the location (an important factor on an African image stock platform) and give enough detail to distinguish the image from others.

    By modeling your titles and descriptions after these good examples, you increase the chances of your images getting noticed and downloaded.

    The Importance of SEO for African Image Stock Content

    Optimizing titles and descriptions isn’t just an internal requirement for Makifaa – it’s a crucial part of making African stock images visible on the wider web. Here’s why SEO matters so much in this context:

    • Tapping into Global Search Traffic: Search engines are a huge source of traffic for images. Google Images, for example, is a common way designers, marketers, and content creators find visuals for their projects. By using SEO best practices in your image metadata, you help Makifaa’s content appear in those global search results. Considering that 92.96% of global traffic comes from Google Search, Google Images, and Google Maps combined (124 SEO Statistics for 2024), being present in search results is vital. When someone across the world searches for “African business meeting stock photo” or “Kenyan landscape photo,” a well-optimized Makifaa image can show up and attract that user to the platform. This drives more downloads and recognition for the photographer or illustrator.
    • Showcasing Underrepresented Content: African scenes and subjects have historically been underrepresented in mainstream stock libraries. Makifaa aims to change that by promoting African creativity and stories. SEO plays a key role here: if your images have detailed, keyword-rich descriptions, they are more likely to rank for niche queries related to Africa. For instance, a photo of a Yoruba cultural festival with a thorough description might become the go-to image that appears when someone searches that term. By optimizing, you’re not just helping your own sales; you’re also helping bring authentic African visuals to the forefront of search results where they can “transform perspectives” and fulfill the demand for genuine content.
    • Relevance to Makifaa’s Mission: Makifaa’s platform connects African creators with brands and audiences worldwide. SEO-friendly titles and descriptions ensure that connection happens. Imagine a charity in Europe looking for a photo of an African school classroom for their brochure: if you’ve described your image of a Ugandan classroom in rich detail, that charity can find it via Google, come to Makifaa, and license it – fulfilling the platform’s mission to bridge creatives and global organizations. In short, good SEO on your images amplifies your reach beyond Makifaa’s own site. It’s free marketing for your work.
    • Mobile and Voice Search Readiness: With more users searching via mobile (and even using voice search), having conversational, precise descriptions can help. Mobile search results often display images prominently (34 Eye-Opening Google Search Statistics for 2024), and voice queries tend to be phrased in full questions or natural language. An image with a description that reads like a clear sentence (rather than just disjointed keywords) is more likely to align with those search patterns. For example, a voice query might be “show me a picture of a West African market at night.” If your description says “Nighttime view of a busy West African market in Kumasi, Ghana…” you have a higher chance of matching that query.

    In summary, SEO is vital for maximizing the visibility and impact of your images on Makifaa. It helps your content get discovered by those actively searching for it. Given the global interest in authentic African imagery, taking the time to optimize your titles and descriptions can pay off in more views, clicks, and sales. It aligns perfectly with Makifaa’s goal of empowering creators and sharing African stories widely.

    Recommended Title and Description Length (Word Count) for SEO

    When it comes to how long your image title and description should be, here are some guidelines to balance SEO effectiveness with readability:

    • Title Length: Aim for a title that’s concise – usually in the range of 5 to 7 words (around 30–60 characters). This is long enough to include a couple of important keywords, but short enough to be easily scanned and not get cut off in URLs or thumbnail views (Five tips for titling commercial content that sells – 500px). Search engines tend to display roughly 50-60 characters of a page title (for web pages), and while image titles aren’t exactly the same, keeping within that range is a good practice. In our examples, “Elephants at Sunset in Serengeti” (5 words, 33 characters) is an effective length. If your title starts creeping beyond, say, 8-10 words, consider whether all those words are necessary or if you can trim it down without losing meaning.
    • Description Length: Your image description can be longer than the title and should provide more detail. For SEO purposes, having at least a couple of sentences is helpful. We recommend targeting 50 to around 150 words for the description, depending on how much there is to say about the image. This typically ends up as 2-3 sentences. Many stock platforms allow quite lengthy descriptions – one agency (Alamy) even suggests using up to 150 words in the caption to maximize search relevance (Alamy Measures – Someone help me understand? – MicrostockGroup). You don’t necessarily need to hit an exact word count every time, but ensure the description is substantial enough to cover all key points (who, what, where, when, why) about the image. A description of around 100 words is often a sweet spot: it’s long enough for context and keywords, but short enough to remain engaging. Avoid going to extremes – a 5-word description is too short (lacking detail), while a 300-word essay might be overkill and could dilute the key info (users might not read it all, and search engines might weigh the earliest part more heavily).
    • Why Word Count Matters: In SEO, content is king. Even though we’re dealing with images, search engines like Google still rely on the text associated with those images to understand and rank them. If your image has a robust, keyword-rich description, it’s more likely to appear for relevant queries. If it has almost no description, it’s essentially invisible to the search engine except for whatever it can infer from the file name or surrounding page (which may not be much). By providing a healthy amount of descriptive text, you’re feeding the algorithm what it needs to index your image properly. Additionally, Makifaa’s own search function may use the description text to filter results, so more descriptive text can improve your image’s “discoverability” score internally.
    • Readability vs. Keywords: While we encourage a solid word count, remember to keep it readable. Don’t add words just to hit a number. It’s better to have a clear 60-word description than a rambling 150-word one full of repetition. The first 1-2 sentences of your description are the most critical – they should contain the most important keywords and a good summary of the image. Many search results will show only the beginning of your description as a snippet. So front-load the description with relevant info (for instance: “Three Maasai warriors in traditional dress jump in unison during an Adumu ceremony, an iconic Kenyan tribal dance, on a plain at sunset.” – this opening packs in who, what, where, and a bit of why). If you have more to add after that, it can follow in additional sentences.

    In essence, there’s no strict rule for word count, but following these length recommendations will help ensure you have enough content to rank well without overwhelming the reader. Keep titles short and punchy, and descriptions thorough yet focused. By hitting that balance, you make your images SEO-friendly and user-friendly.

    Conclusion

    Writing effective image titles and descriptions for Makifaa is a crucial step in maximizing your success on the platform. By focusing on clarity, relevance, and SEO best practices, you make it easier for your images to be found by those seeking authentic African stock content. Always remember to:

    • Use descriptive, literal titles that quickly tell what the image is about.
    • Provide rich descriptions that include key details (who, what, where, etc.) and relevant keywords.
    • Include elements that improve discoverability, like location names and culturally significant terms, when applicable.
    • Avoid common mistakes such as vague titles, keyword stuffing, and overly short or misleading metadata.
    • Follow the recommended length guidelines – concise titles and sufficiently detailed descriptions – to give search algorithms enough information to index your work.

    By applying these tips and learning from the examples above, you’ll improve your images’ visibility both on Makifaa’s marketplace and on search engines like Google. In the competitive world of stock photography, especially within the growing African image stock sector, strong metadata can make your work stand out from the crowd.

    Take the time to craft your titles and descriptions thoughtfully – it’s an investment in your content’s discoverability and appeal. With optimized metadata, your stunning visuals of Africa’s people, landscapes, and stories are far more likely to reach the eyes of those looking for them. Happy uploading, and here’s to your success on Makifaa!